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SOURCE Sichuan Bureau of Expo Affairs
- Magnificent Turn for Sichuan Yourhome Xiaojiaolou Wine Co., Ltd. Through West Lake Expo (WLE)
CHENGDU, China, Oct. 24, 2013 /PRNewswire/ -- Enjoying a long history dating back to the late-Ming and early-Qing dynasties, Xiaojiaolou Wine, which is exhibiting at the West Lake Expo held by Sichuan Bureau of Expo Affairs, has been highly regarded in southwest ancient China. Depu Wu, a Juren (a successful coordinate in imperial examination) returning home with honors and social recognition, established a wine workshop and named it Xiaojiaolou Wine Workshop for its location near Xiaojiaolou Temple. Water fetched from the local eight-cornered well was used for brewing to treat honorable guests and intimate friends. In 1890, Hanlin bachelor Kun Yu was invited to write a poem for Xiaojiaolou Wine Workshop: "Gentlemen assemble at Xiaojiaolou when flocks of cranes gather on Daning Beach. Please join me in tasting by the blue sea under the azure sky as Mr. Wu makes this splendid liquor." Henceforth, the reputation of Xiaojiaolou Wine started to spread far and wide.
Becoming popular in West China by drawing support from WLE. How did Yourhome Xiaojiaolou Wine Co., Ltd. create its own niche market in Sichuan Province, a world-renowned empire since ancient times? The optimum choice is to take advantage of WLE, a platform for international exchanges and cooperation, achieve outstanding performance in the West Area and march into the national market.
Producing liquor that wins high public praise. Yourhome Xiaojiaolou Wine Co., Ltd. is well aware that the consumer is the crux of success or failure of enterprises. Therefore, Yourhome Xiaojiaolou Wine Co., Ltd. will focus on product positioning and create a liquor brand of "rigid demand" that is both popular and affordable.
Producing liquor that guarantees people's health. With crisis comes opportunity. It is high time to test whether an enterprise can resist temptation and abide by a code of ethics when food security problems prop up frequently. Yourhome Xiaojiaolou Wine Co., Ltd. will, as always, comply with industry regulations, stay committed to the theme of ecology and health, and improve the overall quality of products.
Producing liquor that shows national spirit. Since ancient times, culture is essential throughout the 5,000-year history of the Chinese nation. The entrepreneurship during the past century of Yourhome Xiaojiaolou Wine Co., Ltd. reflects a history of Chinese people rising to challenges as well as braving difficulties, and also demonstrates the noble spirit of going upstream and being unyielding.
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