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SOURCE ORC International
NEW YORK, Oct. 10, 2013 /PRNewswire/ -- ORC International is delighted to announce that it is a finalist in the Market Research Society Awards 2013. The awards celebrate the industry's ability to drive innovation, inspire change and deliver results.
ORC International and Premier Inn's joint paper has been recognised in the 'Best Application of Data' category for the entry 'Pillow Talk'. The paper discussed how Premier Inn uses research as a basis for tactical and strategic business decisions.
ORC International's 'Guest Recommend' and employee engagement programme 'Your Say' are deeply embedded in the business and impact on Premier Inn's operational decisions daily.
Bringing the two surveys together, and leveraging the combined intelligence they bring, has enhanced the insight for the senior team at Premier Inn. Guest and employee scores are regularly highlighted in investor briefings and feature on the company's balanced score card.
Lisa Garthside, Research Director at ORC International, said: "We are delighted that this paper has been shortlisted for the MRS Awards. It's a strong endorsement of the benefits of listening to both the customer and the employee, particularly in a service industry. There is a strong and proven link between engaged employees and loyal customers."
Jen Postawa, Insight Manager for Premier Inn, commented: "Premier Inn has been working closely with ORC International for over six years. The linking of our employee and customer survey results is a valuable asset in providing insight about our customer experiences within our brands, and helps our employees provide an outstanding service."
Winners will be announced at an award ceremony on 9 December 2013.
About ORC International
ORC International is a leading global research firm with offices across the US, Europe and Asia Pacific. The company's combination of cutting-edge technology, skilled researchers and in-depth industry experience provides clients with the insight to help solve their most pressing business challenges. ORC International offers innovative customer and employee research solutions to a range of public and private sector clients. To learn more about ORC International, visit www.ORCInternational.com
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